Lifetime Brands
Tom Dorsey serves as the Director of Digital Marketing and Content at Lifetime Brands since January 2019, leading digital marketing and content strategy for a portfolio exceeding $170 million across over 30 consumer goods brands, achieving a 20% annual revenue increase through a unified digital brand strategy. Prior to this, Dorsey was the Ecommerce Manager at Filament Brands from September 2015 to December 2018, where a 35% increase in online sales was realized through enhanced product listings and targeted marketing strategies. Dorsey began the professional journey as the Marketing Communications Manager at WINIX from February 2013 to April 2015, successfully increasing brand awareness by 25% through strategic PR and media initiatives. Educational qualifications include a Master’s Degree in Integrated Marketing Communications from Roosevelt University and a Bachelor’s in Communication and Media Studies from the University of Illinois Chicago.
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