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Katelyn Regenscheid

Senior Global Brand Project Manager at Lift Brands

Katelyn Regenscheid has a diverse work experience spanning various roles and industries. Katelyn currently works at Lift Brands as a Senior Global Brand Project Manager, where they are responsible for leading the implementation of a globally-driven marketing strategy and managing a regionalized marketing support team. Prior to this role, they were a Senior Marketing Manager at Lift Brands, where they successfully developed national and localized marketing initiatives for over 600 North American franchisees. Before joining Lift Brands, Katelyn worked as a Marketing Project Manager at another company.

In addition to their experience in marketing, Katelyn has also demonstrated their writing and research skills. Katelyn authored a book called "Pints North," which explores the history and culture of craft beer in Minnesota. Katelyn also worked as a Graduate Writing Consultant at the University of St. Thomas, where they provided writing assistance to students.

Katelyn's marketing experience extends beyond their roles at Lift Brands. Katelyn served as a Marketing Manager at Inbound BrewCo, where they were responsible for all marketing activities for a growing Minneapolis brewery. Katelyn'sresponsibilities included developing paid and earned media, managing social media presence, writing targeted email campaigns, designing marketing collateral, and more. Prior to that, they worked as the Assistant Director of Direct Marketing/Communications for Annual Giving at Hamline University.

Before delving into marketing, Katelyn gained experience in content creation and social media management. As an Account and Content Manager at Brand Yourself Consulting, they worked with clients to create and execute social media strategies across various platforms. Katelyn also served as a Marketing and Communications Officer for the Board of Regents Student Committee at St. Olaf College, where they managed social media accounts, wrote blog posts, and designed posters.

Katelyn's early career included internships at SPUR Coworking and Neuger Communications Group. At SPUR Coworking, they worked on various projects such as writing blog posts, planning Facebook posts, conducting market research, and assisting in brand development. At Neuger Communications Group, they served as a Communications Intern and was involved in researching, designing, and communicating concepts for strategic programs for clients.

Overall, Katelyn Regenscheid's work experience showcases a strong background in marketing, project management, writing, and communications across different industries and organizations.

Katelyn Regenscheid attended St. Olaf College from 2011 to 2015, where they earned a Bachelor of Arts (B.A.) degree in English and Psychology. Katelyn then pursued further education at the University of St. Thomas from 2019 to 2022, obtaining a Master of Arts (MA) degree in English Language and Literature, General. In addition to their academic qualifications, they also received an Inbound Certification from HubSpot in January 2017.

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Timeline

  • Senior Global Brand Project Manager

    April 1, 2023 - present

  • Senior Marketing Manager

    January, 2022

  • Marketing Project Manager

    February, 2021