LiftLab
Rakesh Kumar Siriseti is a seasoned professional in marketing operations and digital marketing, currently serving as a HubSpot CRM Specialist at Rapid Innovation since July 2023. Prior to this role, Rakesh held the same title at Choice IoT from January 2020 to June 2023, and worked as a Digital Marketing Analyst at iLanderTCS from July 2018 to January 2020. Rakesh began the career with an internship at Siemens Technology India in early 2018 and gained research experience as a Project Fellow at the Defence Research and Development Organisation from September 2014 to June 2015. Rakesh's educational background includes a Postgraduate Diploma in Management from Crescent School of Business, a Master's degree in Nanotechnology from SRM University, and a Bachelor of Technology in Electrical and Electronics Engineering from Jawaharlal Nehru Technological University, Hyderabad.
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LiftLab
Digital Media Spend Optimization & Experimentation Made Easy. Want to know where to spend your next dollar? Or where you might be overspending? We power marketing with science and data-driven confidence to maximize every dollar spent, across every channel. LiftLab reshapes the way marketers invest their dollars to find new growth and profits. We give marketers the answers to deliver a predictable performance advantage. LiftLab is a SaaS platform with powerful Media Lift Curves to learn baseline performance and finally understand marginal revenue and profit. Marketers use LiftLab to rapidly experiment their way to success. LiftLab replaces digital guesswork with new innovations in media experimentation to provide a clear, precise view of marginal spend and profit performance.