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Mikael Orpana

Director Of Marketing, EMEA at Liftoff

Mikael Orpana has a diverse work experience in the marketing field. Mikael is currently working as the Director of Marketing, EMEA at Liftoff Mobile since October 2022. Prior to this, they held the position of Head of Marketing at GameRefinery starting from March 2020, and previously worked as a Marketing Manager at the same company from March 2018 to March 2020.

Before joining GameRefinery, Mikael was involved with Choose Your Future, where they co-founded and worked as the Marketing & Co-Founder from May 2016 to February 2019. During their time with Choose Your Future, the project won the Facebook Global Digital Challenge final in Washington D.C. Mikael also gained experience as a Digital Account Manager at Adservice A/S from November 2017 to January 2018, managing client accounts and coordinating affiliate marketing campaigns.

In addition, Mikael worked as a Marketing Trainee at McCann Beograd from March 2015 to June 2015, where they were responsible for campaign and social media strategy, creative brief, and managing social media campaigns for clients such as Mastercard, Alcatel, and L'Oreal. Prior to that, they held a role in project strategy and management at Project Choose Your Future from October 2015 to February 2016, overseeing multichannel online and event campaigns and coordinating a team of over 30 students.

Overall, Mikael Orpana has demonstrated a strong background in marketing, with experience in various roles and industries, including mobile marketing, gaming, digital innovation, and project management.

Mikael Orpana's education history begins in 2010 when they attended Universidad San Ignacio de Loyola, where they studied International Business. Mikael completed their studies at this institution in 2011. Following this, Mikael attended the Turku School of Economics at the University of Turku, where they pursued a Bachelor of Science (B.Sc.) in Economics and Business Administration from 2011 to 2015. After completing their bachelor's degree, Mikael continued their education at the same institution and obtained a Master of Science (M.Sc.) in Economics and Business Administration with a focus on Marketing between 2015 and 2017.

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Timeline

  • Director Of Marketing, EMEA

    October, 2022 - present

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