Veli-Pekka Julkunen

Veli-Pekka Julkunen currently serves as the Global Head of SaaS products at Liftoff Mobile since April 2021. In addition, Veli-Pekka is an Advisor at Cambri, a digital concept testing tool, since August 2018. Previously, Veli-Pekka co-founded GameRefinery, holding the position of Vice President Data & Product until its acquisition by Liftoff in April 2021, where responsibilities included product development and advanced analytics. As a co-founder of VisualMind from March 2017 to May 2020, Veli-Pekka contributed to revolutionizing visual communication measurement through AI and machine learning. Veli-Pekka's earlier experience includes leading analytics teams at Marketing Clinic, where contributions spanned multiple roles from Analyst to Head of Analytics, emphasizing innovative approaches to support client growth. Veli-Pekka holds a Master's degree in Economics and Econometrics from the University of Helsinki, obtained in 2006.