Karin Leiberg

Director Brand Activation & Strategy

Karin Leiberg is a seasoned professional in brand activation and communication with extensive experience in various industries. Currently serving as a Board Member at TEDxBerlin since April 2025, Karin has held the position of Director of Brand Activation & Strategy at LIGANOVA since March 2011, specializing in brand communication, experiential marketing, and strategic brand partnerships. Previous roles include Director of Strategic Content Curation & Cooperation for the 'me Convention' by SXSW x Mercedes-Benz from 2017 to 2019, where Karin was instrumental in programming the inaugural event. Additionally, Karin has contributed to academia as a lecturer in Cultural Journalism and Design at Universität der Künste Berlin and has a background in media and trend research through various roles at dfv Mediengruppe and Otto Group. Expertise encompasses market trends, consumer insights, and narrative communication within a cultural context.

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