Lighthouse
Erica Scherer is a Senior Business Development Manager for Latin America, Mexico, and the Caribbean at OTA Insight, a position held since March 2020, where responsibilities include empowering hoteliers with business intelligence solutions for revenue and distribution decisions. Prior to this role, Erica served at Travco Corporation Ltd. from June 2013 to March 2020, holding positions as Hotel Contract Manager, Sales Executive, and FIT Reservations Executive, focusing on hotel partnerships, contract negotiations, and sales strategies in the Brazilian market. Earlier experience includes a Commercial Assistant role at Casa Hotéis in 2012 and operational support at Villa Bella Hotel e Spa from September 2009 to June 2011. Erica holds a Bachelor's degree in Tourism and Travel Services Management from the University of Caxias do Sul and a certificate in Hospitality and Tourism Management from Florida Atlantic University.
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Lighthouse
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Lighthouse (formerly OTA Insight) is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. Trusted by over 65,000 hotels in 185 countries, and supported by 500+ employees, Lighthouse is the only solution that provides real-time hotel and short-term rental data in a single platform. We strive to deliver the best possible experience with unmatched customer service. We consider our clients as true partners — their success is our success. How can Lighthouse help you? Rate Insight Track competitor pricing to maximize revenue Market Insight Accurately predict future market demand Parity Insight Identify and solve parity issues portfolio wide Benchmark Insight Effectively navigate competitive performance trends Distribution Insight Optimize distribution channel performance Destination Insight Enrich your strategy with short-term rental insights Business Intelligence Monitor, optimize, and report on your performance Pricing Assistant Boost revenue with AI-driven room price recommendations Hotel Data Solutions Bespoke data sets to elevate your commercial strategy Short-Term Rental Data Solutions Power your short-term rental strategy with custom insights Revenue Management Services Master commercial strategy with expert revenue support