Mathew Baba is a seasoned creative professional with extensive experience in design and brand strategy. Currently serving as the Creative Director at Lightspeed Commerce since September 2019, Mathew has also held titles including Associate Creative Director and Art Director within the company. Prior to this role, Mathew co-founded Bound By Story Australia, acting as Creative Lead from August 2017 to September 2019, and worked as a Freelance Brand Strategist and Innovation Creative for various prestigious businesses. With a Bachelor of Design Studies from Western Sydney University, Mathew has a rich history of collaborating with notable brands, fostering creative development, and delivering innovative solutions across diverse industries.
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