Xenia Imbach

Content Strategy & UX Writing at Liip

Xenia Imbach has a diverse work experience history. Xenia is currently working at Liip as the Lead Content Strategy & UX Writing role, starting in March 2021. Previously, they worked at RedAct Kommunikation AG as a Content Strategist & Publisher from February 2019 to February 2021. Before that, they served as an Online- und Social Media Managerin at Radio 24 AG from June 2016 to February 2019. Additionally, they worked in marketing and communication at Two Spice AG from November 2015 to May 2016. Prior to that, they had a corporate communications internship at Flughafen Zürich AG from October 2013 to December 2013, where they gained experience in crisis simulations and Instagram launch. Xenia also had an internship at joiz as part of the online and social media editorial team from July 2013 to September 2013. Furthermore, Xenia worked as a Jun. Texterin at Scholz & Friends from December 2011 to August 2012, where they were promoted to Junior Texterin and worked with clients such as Sunrise, Emmi, Opel, FC Basel, and myclimate. Xenia began their career in advertising as a Text Trainee at McCann Erickson from September 2011 to November 2011. Lastly, they had a PR internship at cR Kommunikation from February 2011 to July 2011.

Xenia Imbach has a diverse education history. Xenia earned a Master of Arts degree in Content Strategy from FH Joanneum from 2017 to 2019. Prior to that, they completed a Bachelor of Arts ZFH in Communications with a focus on Journalismus und Organisationskommunikation at ZHAW Zurich University of Applied Sciences from 2012 to 2015. In 2011, Xenia obtained a Markom Basisprüfung degree in Marketing und Kommunikation from SPRI. In 2010 and 2011, they attended The University of Applied Sciences HTW Chur, where they obtained a CAS degree in Texterin.

Additionally, Xenia Imbach has obtained several additional certifications. In December 2022, they completed a course on Leading Teams at Hyper Island. In February 2021, they obtained a certification in UX Writing Fundamentals from UX Writers Collective. It is also noted that Xenia has a certification in CAS Texter from HTW Chur, but the exact timeline of when they obtained this certification is not provided.

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