Lilly Pulitzer
Katherine Strapp is an accomplished marketing professional with extensive experience in customer strategy and integrated marketing. Currently serving as the Customer Strategy, Integrated Marketing & Content Operations Supervisor at Lilly Pulitzer since August 2016, Katherine has optimized marketing strategies that significantly increased organic search revenue and generated over 1 billion media impressions for 2024. Previous roles include Social Media & Customer Strategy Supervisor, where Katherine implemented a successful multi-platform strategy for 2.4 million followers, and Social Media Senior Associate, where data-driven content strategies and influencer marketing were key focuses. Additional experience includes account management roles at Venture1st and various internships, complemented by a Bachelor of Arts in Communication Studies from The College of Wooster.
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