Lima Consulting Group
Fabio Peçanha is a co-founder and managing partner at Lima Consulting Group Brasil, where extensive experience in online marketing strategy development, deployment, and measurement has been cultivated since 2012. Fabio has held various significant roles, including Internet Manager and Ecommerce Manager at HSBC, and Marketing and Sales Manager at B2W, where achievements included managing substantial marketing budgets and generating significant website traffic. Prior positions at Citibank, Santander Banespa, and EverSystems showcased skills in marketing strategy, sales management, and financial analysis. Educational qualifications include multiple MBAs, with a focus on finance and general management from prestigious institutions such as FGV and FAAP.
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Lima Consulting Group
Founded in 2004, Lima Consulting Group helps organizations develop, deploy and measure effective digital marketing strategies. LCG is a trusted adviser to digital marketers in the Americas, using a proprietary series of multi-disciplinary methodologies to improve their Return on Marketing Investment. The LCG team includes experts in strategy, data science, business intelligence, digital marketing and technology, who provide these services in the languages spoken throughout the Americas. With regional offices in Philadelphia and São Paulo, Brazil, LCG combines the personal touch of local services with world-class expertise. Digital marketers work with LCG to develop, deploy and measure proven methodologies and best-practices, allowing them to optimize acquisition, conversion, retention and engagement. LCG maintains certifications or partnerships with leading innovators such as Adobe, Oracle, Google, Salesforce, Signavio, IBM, Ensighten, Tealium, TagMan, BrightTag, ObservePoint, Monetate, ClickTale, ExactTarget, Responsys, and many other digital marketing technology providers. Customers include Citi, Globo, Oi, Univision, AmeriGas and the United States Department of Interior.