Fabio Peçanha

Fabio Peçanha is a co-founder and managing partner at Lima Consulting Group Brasil, where extensive experience in online marketing strategy development, deployment, and measurement has been cultivated since 2012. Fabio has held various significant roles, including Internet Manager and Ecommerce Manager at HSBC, and Marketing and Sales Manager at B2W, where achievements included managing substantial marketing budgets and generating significant website traffic. Prior positions at Citibank, Santander Banespa, and EverSystems showcased skills in marketing strategy, sales management, and financial analysis. Educational qualifications include multiple MBAs, with a focus on finance and general management from prestigious institutions such as FGV and FAAP.