YP

Yijun P.

General Manager at Lime Crime

Yijun P. has worked in the beauty industry for over nine years. In 2011, they began their career as a Visual Merchandising Assistant at BALENCIAGA. In 2012, they took on the role of Communication Manager at Yves Rocher. In 2015, they became Brand Manager (EVE LOM) at Beautiful Tree Asia, where they successfully launched EVE LOM in China. In 2018, they became Brand Director at \u6c5f\u82cf\u55e8\u8d2d\u7f51\u7edc\u79d1\u6280\u80a1\u4efd\u6709\u9650\u516c\u53f8, where they launched Hourglass, SpaceNK, and Sephora cross border store in China. In 2019, they took on the role of General Manager & VP of Business Development at Star Brands Asia, where they successfully launched Revolution in China. Finally, in 2020, Yijun P. became Brand Director at Lime Crime, where they launched Lime Crime in China and lead and grew the brand business in China.

Yijun P. obtained a Master's degree in Communication and Public Relations from the Paris School of Business between 2009 and 2011.

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Timeline

  • General Manager

    July, 2020 - present

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