Limetree creates meaningful connections between consumers and brands by defining what interactions are important to customers, consulting with brands on how to turn consumer data into actionable insight, creating a powerful story that is relevant to the brand experience, and using technology to collect, learn and deliver on their promise to engage the customer.


Marketing

Consumer Services

Limetree

Limetree's headquarters in Dallas, TX, United States

Tom Rouse

Hale Forster

Richard Hachar

Shelly Fletchall

Scott Rogaliner

Michael Meadows

Lisa Zaval

The Leadership Team at Limetree is responsible for setting the strategic vision and direction of the company. They leverage their expertise in behavioral science, data analytics, and market growth to drive innovative solutions that enhance consumer-brand connections. This team collaborates across functions to ensure alignment in strategy, operations, and technology, while fostering a culture of data-driven decision-making to optimize customer engagement and brand storytelling.

Leadership Team

The Marketing Team at Limetree crafts and executes data-driven marketing strategies to strengthen the connection between consumers and brands. The team, led by the Senior Manager, Marketing Strategy, collaborates to analyze consumer insights, develop compelling brand narratives, and leverage technology to engage customers effectively. Their combined expertise ensures that every campaign is meaningful and impactful.

Marketing Team

This department focuses on analyzing and interpreting human behavior to drive strategic decision-making and enhance organizational effectiveness.

Behavioral Insights

The Behavioral Science Team at Limetree leverages psychological and behavioral insights to analyze consumer data, uncover patterns, and inform strategies for enhancing customer engagement. This team consults with brands to translate complex data into actionable recommendations, helping to design interactions that resonate deeply with consumers and align with the brand’s experience.

Behavioral Science Team

This department focuses on promoting products and services through online channels and strategies to enhance brand visibility and engagement.

Digital Marketing

The Data and Engineering team at Limetree is responsible for developing and maintaining the technological infrastructure that enables the collection, analysis, and actionable insight generation from consumer data. They collaborate closely to transform raw data into meaningful stories, ensuring the delivery of tailored, impactful customer interactions that align with brand experiences.

Limetree

Org chart

Board & advisors

Teams

Leadership Team

Marketing Team

Behavioral Insights

Behavioral Science Team

Digital Marketing

Data and Engineering

Offices

Limetree

Org chart

Board & advisors

Teams

Leadership Team

Marketing Team

Behavioral Insights

Behavioral Science Team

Digital Marketing

Data and Engineering

Offices

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