Roy Delamar

Roy DeLaMar, M.S., is a seasoned professional in brand strategy and communications, currently serving as the Director of Brand Content and Strategy at Lincoln Financial Group since 2019. Responsibilities include developing enterprise-wide brand and employer brand strategies, creating a cohesive corporate brand narrative, and establishing brand standards. Previous experience includes roles at Cigna as Senior Communications Manager, where notable achievements included the organization of a large-scale Data Expo and contributions to the Cigna Champion Award-winning Center for Clinical Excellence. Earlier positions include Internal Communications Manager at Sunoco, Manager of Marketing Communications at Big Brothers Big Sisters of America, and Online Editor at Comcast. Roy holds a Master of Science in Strategic Brand Communication from the University of Illinois Urbana-Champaign and a Bachelor of Science in Advertising from Syracuse University.