John Xydous

John Xydous is an accomplished marketing professional with extensive experience in brand strategy and digital marketing. Currently serving as the Director of Brand Strategy and Content Marketing at Air Canada since 2014, John is responsible for the corporate-wide brand strategy, including brand communications and social media marketing. Prior to Air Canada, John held the position of Interactive Vice-President at KBS, overseeing digital planning and operations for notable clients such as the Business Development Bank of Canada and Subway Restaurants. Additional roles include Strategic and New Media Director at AMEN CREATION, where John managed digital planning for major brands, and Interactive Supervisor at PALM + HAVAS, responsible for the online launch of the 2006 Volkswagen Jetta. Early career experience includes Interactive and Relationship Marketing Supervisor at FCB Global, focusing on marketing programs for Air Canada and Aeroplan. John holds a Bachelor’s degree in Marketing from Concordia University and a DEC from Marianopolis College.