Urvashi Singh

Urvashi Singh is an accomplished marketing professional with extensive experience in analytics and strategy. Currently serving as AVP at Lincoln Financial Group since November 2016, Urvashi focuses on marketing analytics, Salesforce strategy, and agile data management. Prior to this role, Urvashi held various AVP positions in advanced analytics and consumer marketing analytics, specifically in corporate marketing and strategy. Earlier experience includes a tenure at MassMutual as Marketing Director, where Urvashi specialized in customer analytics, campaign management, and predictive model development. Professional roots also include strategic marketing analysis at FedEx Services and a marketing associate role at Air Liquide Healthcare. Urvashi's academic credentials include an MBA in Marketing and Finance from SMU Cox School of Business and a Bachelor of Arts from Delhi University.