Yanyu Liu

VP - Corporate Development Department, Strategic Capital Management at Lincoln Financial Group

Yanyu (Kevin) Liu is a seasoned finance professional with extensive experience in corporate development and capital management. Currently serving as Vice President in the Corporate Development Department at Lincoln Financial Group since November 2023, Liu focuses on enterprise capital management and strategic initiatives. Prior to this role, Liu spent nearly 17 years at Prudential Financial, holding various positions including Vice President of Individual Life BU Finance, where responsibilities included strategic reinsurance transactions and capital efficiency improvements. Additional roles involved managing capital and liquidity for annuities and treasury operations. Liu's career began at Foot Locker as a Staff Accountant, emphasizing compliance and financial analysis. Educational credentials include an MS in Accounting and an MBA in Finance, both from Penn State University.

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Lincoln Financial Group

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Headquartered in the Philadelphia region, Lincoln Financial Group is a Fortune 500 company offering a diverse range of financial services and solutions. With a strong focus on four core business areas — life insurance, annuities, retirement plan services, and group protection — our business is built around supporting, preserving, and enhancing our customer's lifestyles and providing better retirement outcomes. Led by over 9,000 employees, Lincoln Financial provides the tools and advice to help individuals take charge of their futures.


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