James Rasmussen

Jay Rasmussen currently serves as Senior Vice President of Admissions. He joined Lincoln in 2014 and served as Campus President, first at the South Plainfield, NJ campus and then at the Mahwah, NJ campus. He was promoted to Vice President of Admissions in 2016 and was subsequently elevated to his current role in 2019. In his position Mr. Rasmussen is responsible for aligning sales strategies with operations goals to ensure a robust student population. He leads and directs a team of admissions leaders who oversee 22 locations and manages over 250 admissions employees. Before joining Lincoln, he held the positions of Admissions Representative and later Director of Admissions. Mr. Rasmussen is most proud of his 12 years of active duty military service in the Army, where he served in both Desert Storm and Desert Shield as a flight engineer.