Geoff Powers, MBA

Geoff Powers, MBA, has a diverse work experience spanning over 15 years. Geoff started their career as the Director of Marketing at Lexington Lending and Mortgage in 2006. There, they implemented a data-driven approach to better understand customer segments and market gaps, resulting in a 50% increase in lead generation and a 30% boost in closed loans. In 2007, Powers joined Cleveland State University, initially as a Coordinator and later as the Director. Geoff successfully expanded products, programs, and reached new audiences, resulting in a 20% increase in new business and revenue. Powers developed an analytics program to gain insights on constituencies, leading to a 61% increase in segment engagement and an 83% rise in revenue. From 2012 to 2016, they served as the Director at Saint Joseph Academy, focusing on overall marketing, product development, and revenue generation. Geoff collaborated with the Board of Directors and senior management to create marketing strategies and utilized analytics to drive new product development and channel management. Since 2016, Powers has been the Director of Marketing at Lineweaver Financial Group, Inc., where they lead a team in executing integrated multi-media campaigns and ensures brand management and compliance. Geoff has contributed to a 40% compound annual revenue growth rate for the company in the last two years.

Geoff Powers, MBA completed their Master of Business Administration (M.B.A.) with a focus on Project Management and Finance at Baldwin Wallace University from 2014 to 2016. Prior to that, they obtained a Bachelor of Arts degree in Political Science and Government from the University of Dayton, graduating in 2006. Geoff also holds additional certifications in Google AdWords and Search Engine Optimization (SEO) which were obtained from Udemy in August 2016 and July 2015, respectively. There is no information available about their education history at Cleveland State University.