Helen Abrams

Helen Abrams is a Senior Marketing Science Manager at LinkedIn, where they lead a team focused on brand and advertising measurement. With extensive experience in market research, they have worked in various capacities within notable companies such as Shanghai Pharmaceutical Group, Ipsos China, and Dynamic Logic, contributing significantly to projects in industries ranging from consumer packaged goods to automotive. Helen's academic background includes studies at Loughborough University. Passionate about harnessing data for storytelling and business strategy, they continue to influence marketing practices at LinkedIn.