LION
Joe Sondag is currently serving as the Category Sales Director at LION since October 2024, following a tenure as Category Sales Manager at Elbeco, a brand of LION Group, from February 2021 to October 2024. Prior to this, Joe held the position of Territory Business Manager at Elbeco and worked as a Police Detective in the St. Louis County Police Department-Bureau of Drug Enforcement from May 2019 to February 2021. Joe also has experience as a Tactical Operations (SWAT) Unit member in the St. Louis County Police Department from February 2016 to May 2019. Joe holds a Bachelor of Commerce in Marketing from DePaul University.
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LION
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LION is always ready to make sure you're ready for what's next. We have a legacy and ongoing vision of introducing new products and services — designed to ensure the health, safety and performance of the first responders and military personnel who serve our communities and our country. LION PERSONAL PROTECTIVE EQUIPMENT (PPE) Our game-changing PPE innovations are designed to best prepare firefighters, EMS teams and law enforcement officers for the dangers and hazards they encounter on the emergency calls. Our first responder garments also include high-performance CBRN ensembles, rescue wear and uniforms (include our Elbeco non-certified uniforms). Additionally our LION TotalCare® maintenance programs help to extend PPE wear life and safety performance, LION FIRE TRAINING Our state-of-the-art fire training tools and custom training facilities provide the global workforce and first responders with realistic, repeatable training scenarios, keeping them prepared for the potential live-fire dangers they face on the job. LION MILITARY LOGISTICS Paradigm-shifting supply chain and logistics programs from our LVI division help keep equip our warfighters for the rigors of training and the challenges of battle. Always keeping first responders ready for action....before, during and after.