Christina Reid

Christina Reid possesses extensive experience in innovation and brand management within the beverage industry, currently serving as the Senior Innovation Commercialisation Leader for Beer & RTD at Lion since October 2014. Previous positions at Lion include Innovation Manager for the Premium & Craft Portfolio and Senior Brand Manager for White Claw Australia. Prior to Lion, Christina worked at GALKAL as a Quantitative Research contractor, and at Nielsen in various capacities, culminating as a Senior Client Service Executive in Liquor. Additional experience includes a Marketing Manager role at Mitre 10 (New Zealand) Limited and promotions work at New Zealand Media & Entertainment. Christina holds a Bachelor of Management Studies (Honours) in Marketing and Strategic Management from The University of Waikato and completed a MiniMBA at Arizona State University.