Ekaterina Petrova

Ekaterina Petrova is a seasoned marketing professional with extensive experience in the tea and consumer goods sectors. Currently serving as the Marketing Lead in Distributor Markets for LIPTON Teas and Infusions since January 2023, Ekaterina orchestrates marketing strategies for 57 markets and oversees the development of additional opportunities. Previously, as the Marketing Lead for Russia and Belarus at ekaterra from October 2021 to December 2022, Ekaterina achieved significant net revenue and profit growth by launching innovative products, including Lipton with vitamin C. Ekaterina's career began at Unilever, where roles included Senior Brand Marketing Manager and various positions within the Household and Hair categories, focusing on market opportunities and brand-building initiatives. Ekaterina holds a Master’s degree in Ukrainian Philology from Kharkiv National University.