LIPTON Teas and Infusions
Laith Azab is the Head of eCommerce for Lipton Teas and Infusions, focusing on establishing and growing the brand’s online presence in the GCC region since September 2023. Previously, Laith held various roles at L'Oréal from January 2017 to September 2023, including Head of eCommerce for the Dermatological Beauty Division, where responsibilities included driving the eCommerce strategy and development across the GCC and Levant. Other roles at L'Oréal included Regional eCommerce Key Account Manager and Regional Vichy Product Manager, contributing to significant market leadership in the beauty and dermocosmetic sectors. Laith’s career began at lululemon as an Educator, where exceptional sales performance and client relationship building were achieved. Additionally, a professional internship at MasterCard provided foundational marketing experience. Laith Azab holds a Bachelor’s Degree in Marketing with a Minor in Psychology from the Sobey School of Business at Saint Mary's University.
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LIPTON Teas and Infusions
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LIPTON Teas and Infusions is the world's largest tea business with a remarkable portfolio of over 30 world-class brands, including iconic names like Lipton, PG Tips, TAZO, Brooke Bond, and B-Corp certified Pukka and T2. Based in the Netherlands and operating in more than 100 countries, we pioneer innovative, premium and sustainable teas and infusions to delight our consumers daily. Our commitment is to drive the entire tea industry upwards and create value for all and the planet, from farmers to consumers, retailers, team members, partners, and shareholders. We take a long-term approach, investing in innovative and sustainable practices that deliver responsible growth, with a keen focus on meeting the needs of our customers and consumers, protecting the environment, and making a positive impact on people's lives.