Justin Bontrager

Justin Bontrager currently serves as the Director of Category Development at Liquid Death, a position held since April 2024. Prior to this role, Justin Bontrager worked at The Mike's Hard Lemonade Company from September 2017 to April 2024, where responsibilities included Director of Category Insights - Small Format & On-Premise, Sr. Manager of Strategic Insights & On-Premise, Sr. Manager of Category Insights, and Category Development Manager. Earlier career experience includes roles as Category Analyst - On Premise at MillerCoors (June 2015 - September 2017), Distribution Analyst at Red Bull (January 2011 - June 2015), Securities Technician at Northern Trust (2008 - January 2011), and Wealth Management Intern at ThinkEquity Partners (May 2007 - August 2007). Justin Bontrager holds a B.S. in International Business from Pepperdine University, earned from 2004 to 2008.