Lauren Roberts is an experienced account director currently working at LiquidHavas since January 2024, focusing on shopper marketing and eCommerce. Prior roles include Group Account Director and Senior Account Director at ZEAL Creative Limited, where Lauren advanced from an Account Director position between July 2021 and January 2024. At Spectrum Brands, Lauren served as Shopper Marketing Manager for International markets from April 2020 to July 2021, and at Essity, Lauren held the positions of Senior Retail Brand Manager and Shopper Marketing Manager from June 2018 to March 2020. Earlier experience spans various roles at Blue Chip Marketing, including Account Manager and junior positions, as well as an Account Executive role at blah d blah design. Lauren's career began as Assistant Manager at Hickorys Smokehouse, emphasizing marketing and community engagement. Lauren holds a Bachelor's degree in Events Management & Marketing from the University of Chester, attained in 2012, following education at Ysgol Y Creuddyn from 2000 to 2007.
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Liquid Havas - Shopper Marketing & Ecommerce Creative Agency
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At Liquid Havas, omnicommerce is our approach to marketing at retail that puts the shopper at the centre of a seamless experience regardless of sales channels. Put simply, it’s ensuring that whenever and wherever shoppers shop, it’s all connected and works together to make the purchase happen. Headquartered in Dubai Media City, with over 100+ expert talents, Liquid Havas employs proven shopper psychology strategies and behavioural insights to craft emotionally compelling creative which propels sales flow, both on screen and on shelf, across MENA and European region. With ever growing channel fragmentation and fluid loyalty, Liquid Havas gives your brand an unfair retail advantage. Specialties: - Shopper Marketing Toolkit Generation - Category Management - Retail Environmental Design - Way-Finding & Navigation - Experiential shopper events & activation - Packaging - E-commerce Toolkit Generation - Brand store development - E-sampling - E-retailer implementation and maintenance - E-commerce websites & app development - Social Commerce - Edistribution Contact details: Enquiries and Careers - hello@liquidhavas.com +97144509118