Liquid - Shopper Marketing & Ecommerce Creative Agency
Chandresh Rughani has extensive experience in the marketing and advertising industry. Chandresh is currently working as the Business Director UK & Europe at Liquid, where they lead the shopper commerce capability for the company's key clients. Prior to this, Chandresh was the Owner, Sales & Marketing Director at Confini The Candy Co., where they successfully set up and ran a flavoured liquorice candy factory in Kenya. Chandresh also worked as an Account Director at Saatchi & Saatchi X, where they partnered with clients such as P&G and Cereal Partners Worldwide on their shopper marketing activities. Chandresh also has a background in account management at Saatchi & Saatchi, where they held various roles from Account Manager to Account Director. Chandresh started their career as an Advertising Officer at Emirates, where they implemented TTL advertising campaigns across Europe. Chandresh also worked as an Account Executive at Saatchi & Saatchi, working on various TTL advertising campaigns for Emirates Airline.
Chandresh Rughani completed their Dipl. Kaufmann and MBA degrees at EBS Universität für Wirtschaft und Recht from 2000 to 2004. In addition, they obtained a MComp degree from Unitec | Te Pūkenga from 2002 to 2005.
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Liquid - Shopper Marketing & Ecommerce Creative Agency
Liquid is the Middle East’s first independent agency fully dedicated to shopper marketing, ecommerce content creation and implementation and edistribution. Omnicommerce is OUR approach to marketing at retail that puts the shopper at the centre of a seamless experience REGARDLESS OF sales channels. Put simply, it’s ensuring that whenever and wherever shoppers shop, it’s all connected and works together to close make the purchase happen. Headquartered in Dubai Media City, with over 100+ expert talents across 6 offices in Dubai, London, Jeddah, Riyadh, Warsaw and Beirut. Liquid employs proven shopper psychology strategies and behavioural insights to craft emotionally compelling creative which propels sales flow, both on screen and on shelf, across MENA and European region. With ever growing channel fragmentation and fluid loyalty, Liquid gives your brand an unfair retail advantage. Specialties: - Shopper Marketing Toolkit Generation - Category Management - Retail Environmental Design - Way-Finding & Navigation - Experiential shopper events & activation - Packaging - E-commerce Toolkit Generation - Brand store development - E-sampling - E-retailer implementation and maintenance - E-commerce websites & app development - Social Commerce - Edistribution Contact details: Enquiries and Careers - hello@liquidretail.com +97144509118