Elsa Daconceicao

Elsa DaConceicao is an experienced leader in retail and strategic account management, currently serving as Director of Strategic Accounts and Director of Retail Sales at Liteline since August 2019. Prior roles include Central Category Director at Lowe's Companies, overseeing procurement for multiple Canadian banners, and Merchandise Manager at Sears Canada, where Elsa specialized in outdoor patios and home fitness. At Hudson's Bay Company, Elsa excelled as Category Manager and Buyer, managing diverse portfolios and significantly increasing sales and profits across various categories. Educational qualifications include a diploma in Business Administration and Marketing from Sheridan College, along with advanced training in negotiation and leadership development.