Product Marketing Manager, Messaging

Company Description Literati is a modern children’s book company focused on building reading skills so kids can grow to be their best selves. We make it easy to find books kids love through school book fairs and book clubs using a unique mix of expert curation and data science. We’re on a mission to help parents ignite a love of learning and a love of life.

Job Description As part of the Literati product marketing team, you will drive the planning, building, and execution of messaging marketing campaigns across our Book Fairs and Clubs experiences, including email, sms, and push channels. If you’re obsessed with puzzling out the best tactics and messaging to get customers engaging with products and then subscribing, then come be our go-to human for all things email acquisition and retention.

To be equitable to all Literatians, we have set compensation and a non-negotiation policy- we don't think a person’s pay should be determined by how comfortable they negotiate. As a result, we like to be transparent and up-front about the compensation. When we make an offer, we can provide options so that employees can choose between compensation packages that prioritize salary or equity. The salary band for this role will be between $130,000 - $140,000.

Qualifications ABOUT YOU

• Knowledge of email marketing automation tools
• Familiarity with email list management tools.
• Experience with HTML, CSS, and content management systems.
• Expertise with web and user analytics tools.
• Ability to implement lead nurturing strategies, experimentation, and cultivate customer relationships.
• Ability to conduct and apply web analytics
• Proficiency in copywriting for digital content
• Four or more years of experience in email marketing, digital marketing, or similar roles

WE’D LOVE TO SEE

Bachelor’s degree in marketing, communications or a similar field. Experience and/or certifications related to email marketing software.

• ABOUT THE ROLE

• Leverage Literati demographics and key audience information to drive strategy and design of email marketing campaigns

• Work with Product Marketing Managers and Creatives to compose briefs, as well as design and edit communications

• Collaborate with cross-functional partners and product management to identify hypotheses and execute experiments for ongoing learning

• Conduct data analysis on campaign performance, leveraging experimentation tools, including click-thru rates and conversion

• Ensure formatting, spelling, and send times meets industry best practices

• Create and manage email databases for ongoing lead analysis and segmentation

• Maintain templates and monitor automated sequences and schedules for efficacy

Additional Information Literati was recently named Inc. magazine’s 7th fastest growing company in Texas, the 77th fastest in the United States, and included in Built In Austin’s 2022 & 2023 Best Places to Work. Jessica Ewing, Literati’s Founder, and CEO, was named one of “Google’s Top 12 Most Innovative Minds” by Fast Company. We’ve raised over $60M in venture capital to date, with key investors including Founders Fund, General Catalyst, Felicis,01A, and Stephen Curry’s SC30.

We offer competitive salaries, company equity, medical/dental/vision insurance, 401k, short-term disability insurance, parental leave, employee assistance programs, flexible work schedules, and untracked time off.

We are dedicated to cultivating and preserving a culture of inclusion and connectedness that sees, reflects, welcomes, and celebrates the innovation and talent of a diverse array of people. We seek people with drive and a touch of alchemy. We also recognize that some people — particularly underrepresented groups, women, BIPOC, LGBTQ+, etc. — may not be comfortable applying to a position unless they meet 100% of the qualifications. Even if your experience isn’t a precise match for the role, we highly encourage you to apply. And if your career has taken you to some spectacular — or spectacularly strange — places, we love a good story.