Laurance Yap

Laurance Yap currently serves as Senior Manager of Sustainability & GreenCars at Lithia & Driveway, where responsibilities include leading the GreenCars team in promoting electric vehicle education and developing sustainability strategies. Previously, Laurance held various positions at Pfaff Automotive Partners, including Creative Director, where initiatives included growing a national e-sports racing activation and marketing for multiple business units. Laurance also worked in significant marketing roles at Porsche Cars Canada, where notable achievements included launching several key models and establishing the Porsche GT3 Cup Challenge Canada. In addition to these roles, Laurance contributes as a writer for 000 Magazine and has extensive freelance writing experience in automotive and lifestyle topics. Educational background includes an Honours BA in Creative Writing and Mass Communications from York University.