Irina Lubeznikova Graaf

Irina Lubeznikova Graaf is an experienced marketing professional with a strong background in various industries, currently serving as Deputy CEO for Marketing at LITRES.ru, overseeing business units including LitRes, MyBook, and LiveLib since 2016. Prior to this, Irina held the position of Chief Marketing Officer at RURU Payment System/Beeline financial services from 2012 to 2015, where Irina contributed to the startup joint venture of Beeline and Alfa Bank. Irina also served as Marketing Director at APK Group/Agro Holding and held senior brand management roles at Kellogg Company and Wimm-Bill-Dann, managing extensive portfolios and significant marketing budgets. Irina's career began as a Marketing Manager at Tinkoff Private Brewery, with a strong foundation in education, holding an MBA from Saint Petersburg State University and a degree in Marketing and Economic from Saint Petersburg State University of Finance and Economics.