Andre Williams

Andre Williams is an accomplished retail operations professional with extensive experience in managing high-profile sporting events and brand activations. Currently serving as Senior Retail Operations Manager at LIV Golf since February 2023, Andre previously held the role of Retail Operations Manager at Cube Partnership, where responsibilities included recruitment for the Birmingham Commonwealth Games and global tour support for LIV Golf. Earlier experience includes key positions at Philip Morris International focused on IQOS brand development in Wales, and as Brand Manager at VBM overseeing ICC Cricket World Cup 2019 retail setups. Other significant roles include Retail Stadium Events Manager at Fanatics, Inc. managing merchandise initiatives for major sporting events, and Cluster Manager for the Rugby World Cup 2015. Andre began a retail career at Superdry, managing multiple concessions across the UK. Educational qualifications include a Bachelor of Business Administration from Cardiff Metropolitan University.