LIV Golf
Louise Savage is an accomplished legal professional with extensive experience in sports and entertainment law. Currently serving as General Counsel - International at LIV Golf since November 2021, Louise previously held the position of General Counsel at Gravity Media and served as Global General Counsel and General Counsel, UK at Lagardère Sports. Prior roles include Head of Legal Affairs for the Rugby World Cup Commercial Programme and Principal Lawyer for Wimbledon at IMG, where Louise managed significant legal responsibilities, including sponsorship and licensing agreements. Louise began legal career as a solicitor in the corporate department at Halliwells LLP, focusing on mergers and acquisitions. Louise holds a Law and Politics degree from the University of Nottingham and has foundational education from Haileybury College and Culford School.
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LIV Golf
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LIV Golf’s mission is to revolutionize and supercharge the game of professional golf on a global scale, unlocking the sport’s full potential for both players and fans. By introducing bold innovations, LIV Golf has reinvigorated golf with a fresh perspective and a defined playing season. From June to October, golfers compete in 14 tournaments on prestigious courses across the world in cities such as London, Bangkok, Boston, and Chicago. LIV Golf brings a new style to the centuries-old sport – with individual and team-based competitions like groundbreaking formats of 54 players, including 13 teams (four players each), two wild card players, shotgun starts, shorter playing windows, smaller fields, no cuts, and only three rounds of tournament play. Teams have unique logos, colors, and names and players are competing for the largest prize purses in history. World-class professional golfers such as Phil Mickelson, Henrik Stenson, Dustin Johnson, Bryson DeChambeau, Sergio Garcia, Louis Oosthuizen, Kevin Na, Lee Westwood, and Brooks Koepka have joined the LIV Golf League. All LIV Golf events are broadcast live on The CW, YouTube, Facebook, and LIVGolf.com.