Lucy Clowes

Lucy Clowes has extensive experience in partnership management and account management within the sports and entertainment sectors. Currently serving as Senior Partnerships Manager at LIV Golf since January 2023, Lucy oversees global commercial partnerships and activations. Prior roles include Senior Account Manager at Creative Artists Agency, where responsibilities encompassed managing a multi-year partnership with Amstel and various blue-chip clients such as Land Rover and Virgin Money. Lucy's earlier career includes positions at Brand Rapport, Pitch, and EXTREME., contributing to brand development and event management. Lucy holds a Bachelor’s degree in Sports Management from Northumbria University, enhancing a solid foundation in business management and marketing.