LIV Golf
Lucy Clowes has extensive experience in partnership management and account management within the sports and entertainment sectors. Currently serving as Senior Partnerships Manager at LIV Golf since January 2023, Lucy oversees global commercial partnerships and activations. Prior roles include Senior Account Manager at Creative Artists Agency, where responsibilities encompassed managing a multi-year partnership with Amstel and various blue-chip clients such as Land Rover and Virgin Money. Lucy's earlier career includes positions at Brand Rapport, Pitch, and EXTREME., contributing to brand development and event management. Lucy holds a Bachelor’s degree in Sports Management from Northumbria University, enhancing a solid foundation in business management and marketing.
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LIV Golf
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LIV Golf’s mission is to revolutionize and supercharge the game of professional golf on a global scale, unlocking the sport’s full potential for both players and fans. By introducing bold innovations, LIV Golf has reinvigorated golf with a fresh perspective and a defined playing season. From June to October, golfers compete in 14 tournaments on prestigious courses across the world in cities such as London, Bangkok, Boston, and Chicago. LIV Golf brings a new style to the centuries-old sport – with individual and team-based competitions like groundbreaking formats of 54 players, including 13 teams (four players each), two wild card players, shotgun starts, shorter playing windows, smaller fields, no cuts, and only three rounds of tournament play. Teams have unique logos, colors, and names and players are competing for the largest prize purses in history. World-class professional golfers such as Phil Mickelson, Henrik Stenson, Dustin Johnson, Bryson DeChambeau, Sergio Garcia, Louis Oosthuizen, Kevin Na, Lee Westwood, and Brooks Koepka have joined the LIV Golf League. All LIV Golf events are broadcast live on The CW, YouTube, Facebook, and LIVGolf.com.