Anubhav Mehrotra

Vp, Data & Fandom Products | Media & Sponsorships at Live Nation Entertainment

Anubhav Mehrotra has a diverse work experience spanning multiple industries. Anubhav started their career as a Software Engineer at ADP in 2006 before moving on to work as a Senior Software Engineer at Oracle from 2007 to 2010. Anubhav then joined comScore, Inc. in 2012 and held various roles including Senior Product Management Analyst, Product Manager, Director of Product Management, and Vice President of Cross-Platform & Digital Video Products. At comScore, they led strategic data projects and focused on strengthening the company's capabilities in the overall ecosystem. In 2018, Anubhav joined Live Nation as the VP of Head of Measurement & Analytics, where they established the data analytics and strategy team within the Media & Sponsorship division. Anubhav also served as the VP of Data & Fandom Products | Media & Sponsorships, overseeing Analytics, Data Science/AI, Data Monetization, and Audience product teams. Anubhav has expertise in analytics, data science, and product management, with a strong focus on data-driven decision making and creating meaningful fan and brand experiences.

Anubhav Mehrotra has a Master's degree in Entrepreneurship, Technology, Marketing, and Strategy from Duke University. Prior to that, they obtained a Bachelor of Technology degree in Electronics and Communications Engineering from ICFAI Institute of Science and Technology.

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Timeline

  • Vp, Data & Fandom Products | Media & Sponsorships

    January, 2021 - present

  • VP Head Of Measurement Analytics Media Sponsorships

    August, 2018

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