Mike Finnegan

Product Lead at Live Nation Entertainment

Mike Finnegan has a diverse work experience in the digital advertising and entertainment industry. Mike started their career at Unreal Marketing as a Search Marketing Designer, where they developed SEO strategies for clients. Mike then worked as a Media Analyst, responsible for executing online media campaigns. Mike joined Mediaedge:cia as an Associate Media Director, where they handled media planning and execution. Mike later joined Xaxis as a Director, Automated Trading, where they focused on growing the audience buying offering by working with technology and inventory. Mike then became the Director of Product Development at Xaxis, exploring emerging markets and technologies in digital advertising. Mike then moved to Live Nation Entertainment, where they held the roles of VP, Programmatic & Product Innovation, and VP, Data Products. In their current role as Product Lead, they continue to contribute to the success of Live Nation Entertainment. Overall, Mike Finnegan has a strong background in digital advertising and a track record of driving innovation and growth.

Mike Finnegan obtained their Bachelor of Arts degree in Graphic Design from La Salle University between 2001 and 2005.

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Timeline

  • Product Lead

    January, 2022 - present

  • VP Data Products

    February, 2018

  • VP Programmatic Product Innovation

    August, 2014

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