Velena Vego

Velena Vego is a seasoned music industry professional with extensive experience in talent buying and management. Currently serving as the VP of Third Party Programming for Concerts at Live Nation Entertainment since June 2017, Velena also holds managerial roles for the renowned alt-rock band Cracker and indie-rock group Camper Van Beethoven since 2004. Additionally, Velena is the General Manager of Pitch-a-Tent Records, overseeing a label that represents both Cracker and Camper Van Beethoven, among other artists. With a long-standing commitment to booking talent, Velena has served as a Talent Buyer for the 40 Watt Club since April 1991 and was a Talent Buyer at The Buckhead Theatre from May 2010 to September 2021. Velena's educational background includes attendance at West Georgia from 1981 to 1982 and Crestwood High School from 1975 to 1980.