Tonya Bradford

Dr. Tonya Bradford currently serves as an associate professor at the Paul Merage School of Business at the University of California at Irvine. She publishes and teaches marketing management and brand strategy at the graduate and undergraduate level and studies consumer rituals.

Prior to her academic career at UCI, Bradford spent 17 years in domestic and international markets including a position as general manager at S1 Corporation in Atlanta; principal at Gemini Consulting (now Cap Gemini) in the US, UK, Belgium and South Africa; Allstate Insurance; and Charles Schwab & Co. Inc.

Bradford received a Bachelor of Arts degree in anthropology from Northwestern University and an MBA and PhD in Marketing from Northwestern’s Kellogg School of Management.