Gustavo Françoso

Sócio & Head de Vendas, Marketing e CX at Live Seo

Gustavo Françoso has a diverse work experience. Gustavo started their career as a [Estágio de Férias] - Logística at Distribuidora de alimentos Francisco Ikeda in January 2019 for a two-month period. Following that, they worked as an Estagiário de Processos at Agência Euphoria from March 2019 to October 2019. In November 2019, Gustavo joined Agência liveSEO as a Consultor de pré-vendas, where they were responsible for various activities such as structuring and mapping commercial processes, implementing pre-sales tools, maintaining client relationships, and strategizing lead prospecting. Gustavo also provided SEO consulting and analyzed e-commerce platforms. Gustavo successfully implemented an adapted sales methodology inspired by the book "Receita Previsível" and achieved a 65% increase in the company's average ticket value, as well as improved process efficiency and conversion rates. In July 2020, they were promoted to Gerente comercial at Agência liveSEO, and in July 2021, they became the Head of Sales and Marketing, a position they held until August 2022. Since August 2022, Gustavo has been a Sócio & Head de Vendas e Marketing at Agência liveSEO.

Gustavo Françoso has a diverse education history that spans various fields and institutions. Gustavo began their educational journey in 2015 at the Universidade Estadual de Maringá, where they pursued a Bachelor's degree in Engineering with a focus on Production Engineering. During this time, they also attended the IEG - Instituto de Engenharia de Gestão, where they obtained an MBA Jr. degree in Business Management from 2018 to 2019.

Gustavo demonstrated a commitment to continuous learning by acquiring several additional certifications. In 2020, they completed the "Gestão em Vendas" certification from Reev, the "Programação Neurolinguística (PNL) aplicada a Vendas" certification from PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul, the "Não Pare, Adapte [Vendas na Prática]" certification from Exact Sales, the "Reaprendizagem Criativa" certification from Keep Learning School, and the "Do Básico ao Avançado - O Curso Completo de Microsoft Excel" and "Power BI Completo – Do Básico ao Avançado" certifications from Udemy.

In 2021, Gustavo returned to Pontifícia Universidade Católica do Rio Grande do Sul to pursue a Master of Business Administration (MBA) degree specializing in Sales, Negotiation, and High Performance Results. Gustavo further expanded their knowledge in 2022 by undertaking the "Empreendedorismo" course at Grupo X and obtaining the "Líder de Turma DCC 204 - Maringá" certification from Dale Carnegie Training.

Continuing their education, Gustavo embarked on their second MBA program at Pontifícia Universidade Católica do Rio Grande do Sul in 2023, focusing on Business Intelligence, Digital Marketing, and Data-Driven Strategy.

Additionally, Gustavo obtained several certifications related to their professional development. These include "Como ser interessante na internet" from Whindersson Nunes in 2022, "INBOUND MARKETING: GESTÃO DE MÍDIA PRÓPRIA" from PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul in 2022, "Fundamentos de Inbound Marketing para Gestores" from RD Station in 2021, "MBA Jr. - Gestão Empresarial" from IEG - Instituto de Engenharia de Gestão in 2019, "Formação Lean Seis Sigma - Green Belt" from Grow Lean Seis Sigma in 2018, "Google Analytics para iniciantes" from Google Analytics Academy in 2020, and "Liderança: Como Inspirar e Influenciar Positivamente" from PUC-RS in 2020.

Through their education and additional certifications, it is evident that Gustavo Françoso has a strong commitment to professional development and acquiring new skills across various industries.

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Timeline

  • Sócio & Head de Vendas, Marketing e CX

    August, 2022 - present

  • Head of Sales and Marketing

    July, 2021

  • Gerente comercial

    July, 2020

  • Consultor de pré-vendas

    November, 2019

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