Paul Nielsen

Paul Nielsen has extensive work experience in the sports industry, primarily in sales and management roles. Paul has worked for Live To Play Sports since 1991, starting as a Sales Representative and progressing to Eastern Sales Manager, National Sales Manager, VP of Sales, and currently holds the position of VP General Manager Canada. In addition, they have also been involved with the Canadian Independent Bicycle Retailers Association (CIBRA), serving as a Board Member, President, and Advisor.

Paul Nielsen earned a Bachelor's Degree from The University of British Columbia, with majors in History and Political Science.