Jörg Hoepfner

Jörg Hoepfner is a seasoned marketing and communications professional with extensive experience in strategic roles across various industries. As the Head of Marketing Solutions at Liveo Research since 2023, Jörg Hoepfner previously held significant positions including Head of Communications at Bundesverband Materialwirtschaft, Einkauf und Logistik e.V. (BME), specializing in internal and external communication management and political communications. With a strong background as an independent consultant from 2006 to 2022, Jörg Hoepfner focused on brand and communication strategy, working on branding concepts and communication frameworks for numerous clients. Other notable roles include Head of Global Marketing, PR, and E-Commerce at Peter Kaiser Schuhfabrik, where leadership and brand redefinition were key responsibilities, and PR Manager at BAUR-Gruppe, overseeing multiple communication teams. Jörg Hoepfner's academic background includes a Dr. phil. in Communication and Media Studies and a Magister Artium in Communication and Media Studies, Economics, and Sociology from Leipzig University.