Elena Bond serves as the Head of Marketing Science for Apps, Media & Entertainment at Snap Inc., leading the North America Marketing Science team to partner with advertisers in achieving growth goals through diverse measurement solutions and analytical techniques since April 2020. Previously, Elena held various roles at Oracle from July 2016 to April 2020, including Senior Manager and Principal Analyst in CPG Client Analytics, where responsibilities encompassed integrating digital ad placement with offline transaction data to provide insights for CPG advertisers. Prior experience includes positions at dunnhumby as Director of Customer Engagement Analytics, where activation-focused analytics were emphasized, and earlier roles at Drake Direct, culminating in a deep understanding of campaign strategy and performance evaluation. Elena Bond earned a BA in Language & Psychology and a Professional Certificate in Marketing Research from New York University between 2002 and 2006.
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