Reid Behrendt

Reid Behrendt is an experienced leader in sales with a strong background in technology and consulting. Currently serving as Area Vice President of Sales at LivePerson, Reid focuses on coaching teams in enterprise South & West for digital-first conversations. Prior to this role, Reid was an Executive Facilitator at Baker Communications, Inc., where the emphasis was on sales and executive transformation through workshops. Reid's extensive tenure at Cisco included positions such as Director of Software Sales for the Global Enterprise Segment, where leadership resulted in significant revenue growth exceeding $1.3 billion, and various roles that contributed to pioneering cloud collaboration offerings. Reid began a career in sales at Aspect Software as an Account Manager after earning a Bachelor's degree in Business & Administration with a focus on Sales & Marketing from Bowling Green State University.