Alex Fraser

Alex Fraser is a seasoned professional in commercial partnerships and sales within the sports sector, currently serving as the Director of Global Partnership Sales at Liverpool Football Club since July 2024. Prior experience includes multiple leadership roles at Parramatta Eels National Rugby League Club from December 2020 to July 2024, including Head of Partnerships and Senior Commercial Partnerships Manager. Alex's career began at TLA Worldwide, where a progression from Intern to Account Director occurred over seven years, gaining extensive experience in account management and event consultancy. Additionally, Alex was the Head Tennis Professional and Competition Administrator at SCECGS Redlands from February 2012 to September 2014. Alex holds a Bachelor of Commerce degree in Commercial Law and Management from the University of Sydney, attained between 2012 and 2014.