Livewire
Brad Manuel is a seasoned entrepreneur and business leader with extensive experience in marketing, partnerships, and strategic development across various sectors. Currently, as Co-Founder and CEO of Livewire, Brad focuses on leveraging data insights to enhance brand engagement in the gaming industry. Prior to this, Brad founded Livewire Sports and held key leadership roles at Misfits Management Group and the Adelaide Football Club, where significant contributions included market entry strategies and innovative marketing campaigns. With a strong background in nonprofit management, particularly in health and social services, Brad has successfully led initiatives to improve outcomes and revenue for organizations like CanTeen Australia. Educational credentials include an MBA and a Bachelor of Psychology from the University of South Australia.
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Livewire
Livewire offers complete brand services including talent engagement, programmatic and digital advertising, gaming, and esports marketing.