Dawn Lacalade

As Chief Social Strategist and Pharma Practice Lead, Dawn works with clients to develop innovative, tailored social media strategies that connect and engage patients, caregivers and HCPs to deliver patient value and business results. Her extensive healthcare and pharma experience enable her to direct a specialized team focused on creating and implementing social initiatives and the services that enable success, such as community management, audience intelligence, and the content & monitoring required for compliant social programs.

Dawn joined LiveWorld after spending many years at Dell, SolarWinds and in consulting where she crafted social strategies and developed their online communities. Under her leadership, these companies experienced significant community engagement and growth.

As a veteran online community strategist, Dawn is often a keynote speaker and contributor at Digital Pharma (East & West), The WOMMA Summit, Social Media and Community 2.0 Conference, Front End of Innovation, The Market Research Event, the Online Marketing Institute, and Microsoft’s High Tech Global Summit. She is also the founding member of The Community Round Table. Dawn has been published in PharmaLive, Pharma Times, Pharma Tech, The PharmaLetter, MedCityNews, and PM360.