Celia Liu is an experienced professional in digital marketing and customer relationship management, currently serving as CRM and Digital Manager at livi bank since November 2021. Prior to this role, Celia held the position of Assistant Digital Marketing Manager at Asia Miles from March 2019 to November 2021, and worked as Digital Communications Manager at Procter & Gamble between December 2017 and February 2019. Early career experience includes roles as Senior Marketing Executive and Digital Marketing Executive at AMOREPACIFIC from October 2013 to September 2017. Celia obtained a Bachelor’s degree in Counseling and Psychology, Social Sciences from Hong Kong Shue Yan University, completing studies there in 2013.
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