Paridhi Aggarwal is a Brand Associate at L&K Saatchi & Saatchi since February 2024, focusing on brand servicing for Dunkin' and Dabur. Previously, Paridhi held the position of Account Executive at Cog Culture from August 2023 to February 2024, managing digital and social media campaigns for real estate brands Aarize and Motiaz. Earlier experience includes roles in social media marketing and client servicing at Maximise Media, as well as a Senior Analyst and Research Analyst at ZIGRAM from November 2020 to February 2023. Paridhi also served as an Influencer Marketing/Campaign Manager at Do Your Thng in early 2020, executing campaigns for notable clients, and began a career in business development at Holiday Moods Adventures Pvt Ltd in early 2019. Paridhi holds a Bachelor of Business Administration from Guru Gobind Singh Indraprastha University, completed in 2020, and attended Loreto Convent School from 2009 to 2017.