LKYSUNZ
Emma Norfolk is an accomplished executive with extensive experience in operations, sales, and marketing across various sectors. As Chief Operating Officer at LKYSUNZ since August 2023, Norfolk plays a critical role in the organization's efforts to secure a new Formula 1 team. Previously, as Commercial Director at Harwoods Ltd, Norfolk led the transformation of a legacy business model in the luxury car market. Prior roles include Head of Sales and Operations at Bionic, where success in team leadership and customer experience was achieved, and Head of Operations & Marketing at Marubeni Corporation, overseeing significant growth. Norfolk's career began as Marketing Manager at Sytner Group and National Sales Manager at Mercedes-Benz in the UK. Emma holds a Bachelor's degree in Art History from Oxford Brookes University.
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LKYSUNZ
LKYSUNZ formally entered the race to be awarded a new Formula 1 team in May 2023. The team submitted its application into the FIA aiming for the 2026 season to be its first competing in the FIA Formula 1 World Championship. LKYSUNZ will bring a fresh new energy to Formula 1 fusing popular youth culture with the pinnacle of world motorsport. From music, to fashion, to street art to the creator economy LKYSUNZ exists to win on the track and win off it by entertainment, getting new and existing audiences pumped and accelerating the inclusion of underrepresented communities from around the world. The team will be operational outside of Europe, with its base in South East Asia along with infrastructure across Africa. LKYSUNZ believes that everyone is born with genius levels of talent but not everyone is afforded the same opportunities. Consequently situating the team outside of traditional routes to Formula 1 is central to the teams ambition of shining a light on the diversity of talent, culture and thought. We are coming with a youthful vibe that will rev-up the biggest continents in the world, entertain audiences in the East all the way to the West showing them that nothing is impossible. Real people, from every background, can do real things, they just need the opportunity. WE GO BIG. WE NEVER GO HOME. WE ARE LKYSUNZ.