Adam Williams

Adam Williams is an accomplished design leader with extensive experience in experience design and digital platforms. As Head of Experience Design at Lloyds Banking Group, Adam leads a multidisciplinary team focused on enhancing consumer servicing and engagement. Previous roles include heading design initiatives in Group Transformation and leading UX efforts across multiple projects. Adam's background encompasses service design leadership at Fjord, founding and directing the agency Everywhere, and collaborating with various notable companies such as DigitasLBi and Wunderman. Adam holds a BTEC National Diploma in Graphic Design from Hereford College of Arts and a BA (Hons) in Graphic Design from The University of Salford.